Press Releases

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April 8, 2013
"Name It. Change It. Releases New Research: Media Coverage of Women Candidates’ Appearance Has Harmful Impact"

November 9, 2012
"Name It. Change It. Sexist Media Awards and The Huffington Post"

November 8, 2012
"Most Sexist Media Awards from Name It. Change It."

March 26, 2012

Women’s Media Center Releases the Name It. Change It. Media Guide for Gender Neutral Coverage of Women Candidates + Politicians


Today the Women’s Media Center releases a new Media Guide for its Name It. Change It. Project, which works to identify, prevent and end sexist media coverage of women candidates and politicians. The Women’s Media Center’s Media Guide to Gender Neutral Coverage of Women Candidates + Politicians shows members of the media how to avoid injecting sexism into their own coverage and how to spot sexism in other’s.

Julie Burton, President of the Women’s Media Center, says “This guide was created to show journalists and other media professionals how the use of even subtly sexist language affects woman candidates’ success in the political arena.”

The Name It. Change It. project, joint partnership between the Women’s Media Center and She Should Run, addresses sexism in the media directed at women candidates, politicians and high-profile individuals working in the political arena.

“With the release of this guide, the Women’s Media Center hopes to make the use of all sexist language both recognizable and unacceptable in the political arena,” Burton says.

Gloria Steinem, Co-Founder of the Women’s Media Center, says, "Studies show that like bullying, the trivializing sexism used against women candidates makes voters not want to associate with them. The problem is that sexism itself is viewed as trivial. This guide makes its seriousness clear, and helps reporters be fair by using parallel language for both female and male candidates."

The Women’s Media Center’s Media Guide to Gender Neutral Coverage of Women Candidates + Politicians features groundbreaking research by Celinda Lake on the affect of media sexism on women candidates, as well a glossary of terms from Rosalie Maggio’s Unspinning the Spin: The Women’s Media Center’s Guide to Fair + Accurate Language, which provides definitions, background information, and suggested alternative uses for many loaded and politically incorrect terms.

Robin Morgan, co-Founder of the Women’s Media Center says, “Media sexism is used against women candidates and elected officials of all political viewpoints; it isn't limited to one political party, and the Name It. Change It. project fights that sexism wherever we find it. We hope that members of the media sign our pledge to treat all subjects with respect, regardless of gender, and to create an overall media culture in which sexism has no place.”

“This shouldn’t be a radical notion,” Morgan says. “Giving women unequal treatment in media coverage is plain bad journalism--and its bad for democracy. Hopefully with this guide and the continuing work of the Name It. Change It. project, more members of the media will understand why this is important to them.”

The Women’s Media Center’s Media Guide to Gender Neutral Coverage of Women Candidates + Politicians is available for free download


October 30, 2010

Conference Call Presents Election Media Coverage Analysis of Women Candidates with Krystal Ball


Conference Call Presents Election Media Coverage Analysis of Women Candidates with Krystal Ball

Follow Live on Twitter #NameThatSexism

NEW YORK: Media misogyny has reached a fever pitch in the closing days of the midterm election season, underscoring that one of the biggest barriers to elective democracy is the way women candidates are portrayed in the press. The Name It. Change It. Campaign, a partnership between the Women’s Campaign Forum Foundation, Women’s Media Center, and Political Parity, has chronicled these instances of sexism throughout the campaign season and activated a supporter-based rapid response network to hold outlets accountable for contributing to a misogynistic media landscape. On Thursday, Nov. 4th at 11am EST, leaders of the campaign and candidate Krystal Ball will release an analysis of the media coverage of the 2010 midterm elections, present the ‘Would You Say That to Your Mother?’ Awards, and take questions from press via a teleconference.

Women’s Media Center President Julie Burton says, “Since the launch of this campaign in September, we’ve responded to over 20 incidents of media sexism from late night shows, to magazines, radio stations, and of course – blogs. We’ve responded to outlets on nearly daily basis to ensure that our media landscape doesn’t contribute to what is already a sexist campaign environment. By raising awareness of an issue that used to slip under the radar, Name It. Change It. created new standards and is the largest media accountability and public education vehicle on sexism in the media, and its impact on women candidates.”

On Thursday’s call, Name It. Change It. will be awarding the ‘Would You Say That To Your Mother?’ Awards to the worst media offenders. One of the most egregious and most publicized instances of sexism this election season was the release of sexually suggestive photos of Virginia congressional candidate Krystal Ball. WCF President/CEO Siobhan “Sam” Bennett says “I became founding partner of Name It. Change It. after I experienced similar hostile media treatment when I ran for congress in 2008, and was told to ignore it. But now we’re making history, and we’re able to assist young women leaders such as Krystal in fighting for a fair landscape.” Ball will be on Thursday’s call, and Bennett says “It was wonderful to watch media shift from coverage of sensationalistic incidents to create a platform for women to address the inequity in sexist coverage.”

Celinda Lake, of Lake Research Associates, spearheaded research measuring how gender-based attacks negatively affect voter perception of female candidates. However, Ball’s experience provided a valuable lesson. Lake explains, “Up until this research was conducted, I often advised women to ignore toxic media sexism. But now, women candidates are equipped with evidence that shows they can recover voter confidence from sexist media coverage by directly addressing it, and standing up for all current and future women leaders.” Lake will join Bennett and Burton on Thursday’s call to analyze how 2010’s media misogyny affected perception of female candidates, the overall political narrative.

What: NAME IT CHANGE IT’s Post Election Press Conference Call with Awards for Worst Media Offenders
When: Thurs November 4th at 11a EASTERN
Twitter: @nameitchangeit and #namethatsexism

September 16, 2010


NAME IT. CHANGE IT. Campaign Releases Research on Ramifications of Sexism against Women Candidates in the Media

On September 23, 2010, the national ‘NAME IT. CHANGE IT.’ campaign will unveil original research, performed by Lake Research Partners. The study will reveal how voters react to sexist coverage of women candidates, its effect on their campaigns, and the impact of how a candidate responds.

Launched last month, this collaborative campaign between WCF Foundation, Women’s Media Center, and Political Parity works to end sexist and misogynistic coverage of women candidates by all members of the press—from bloggers to radio hosts to television pundits.


Thursday, September 23, 2010
*Conference will also be streamed live online


Press conference for announcement of new ‘NAME IT. CHANGE IT.’ research


WCF Foundation, Women’s Media Center, Lake Research Partners, and Political Parity
Siobhan “Sam” Bennett, WCF Foundation
Celinda Lake, Lake Research Partners
Jennifer Lawless, American University Women & Politics Institute
Ambassador Connie Morella, former Republican Congresswoman from Maryland


National Museum of Women in the Arts
Elisabeth Kasser Room, 2nd Floor
1250 New York Avenue NW

August 26th, 2010

National ‘NAME IT. CHANGE IT.’ Campaign Launch Addresses Sexism in Media Against Women Candidates in 2010 Midterm Elections

Press Conference: Tues, Aug. 31st from 11a – 12p at The Paley Center for Media

WCF Foundation joins Women’s Media Center, and Political Parity

New York: Just days after the 90th anniversary of women’s right to vote, women candidates running for office during November’s midterm election have already begun to experience one of the biggest obstacles to their electoral success: The toxic manner in which they are portrayed in the media. This is why the Women’s Campaign Forum Foundation, Women’s Media Center, and Political Parity,  are partnering to launch a national campaign to ensure media accountability through a coordinated rapid response network intended to dramatically decrease incidences of misogyny in the media directed at women running for elected office. The Name it. Change it. project aims high: To remove one of the most serious barriers to America’s representative democracy.

WMC President and former advisor to Hillary Clinton, Jehmu Greene, says “Not only will we monitor and hold outlets accountable for problematic coverage, we’ll proactively work with media professionals and outlets to provide resources for balanced local and national coverage of the elections, and give them the opportunity to take the equality pledge not to engage in pervasive sexist attacks – because we know that sexism and equality simply don’t mix.” Tuesday’s press conference will offer attending media the first chance to ask questions of speakers and campaign leaders, one-on-one interviews after the conference, as well as an opportunity to sign the Name It. Change It. equality pledge. The event will also livestream at,,

2008 US Congressional Candidate (PA-15), and WCF Foundation and WCF President/CEO Siobhan “Sam” Bennett experienced the detrimental comments and hostile attacks that women candidates experience simply as a function of running. “It’s probably surprising for some to learn that the U.S. currently ranks 86th in the world for the number of women in Congress. And to paint a clearer national picture, 51% of Americans are women, but we hold only 17% of the seats in Congress, and 24% of State Legislature seats. And it’s no coincidence that hostile portrayals and sexist media scrutiny affect voter outcomes. We look forward to releasing groundbreaking research conducted by Lake Research showing just how severely slanted coverage impacts attitudes toward candidates, and thus electoral outcomes – Irrespective of political parties.”

Parity co-chair Kerry Healey, who also has firsthand knowledge of what it is to be a candidate and an elected official in this environment, welcomes the change we will make for women candidates. “This project is a perfect example of Political Parity in action: deeply committed partners, each bringing to the table the respective strengths of their organizations, working together to help all women running for office, irrespective of political parties and value systems.”

What: Press Conference for national Name It. Change It. campaign launch

When: Tues, Aug. 31st from 11a – 12pWhere: The Paley Center for Media (25 West 52nd Street, btw 5th & 6th Avenues)