Name It. Change It.‘s New Research Explained By Stick Figures


Name It. Change It. has just released two new studies that demonstrate the gender-based challenges women face from the media when they run for office.

Our research finds that:

  • Neutral, positve, and negative descriptions of the woman candidate‚Äôs appearance all had detrimental impacts on her candidacy.
  • While this appearance coverage is very damaging to women candidates, the male opponent paid no price for this type of coverage.
  • When a woman candidate or a third-party responds directly by saying this coverage has no place in the media and that her appearance is not news, she regains the ground she lost.

Here are our studies’ key findings explained in a handy infographic!


Published by Kate McCarthy on 04/08/2013

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